Who is HotY

Meet HotY—activewear and additives for the man who builds more than just muscle.  HotY stands for Husband of the Year, because that’s who we’re here for: the health-conscious, high-fidelity husband who strengthens his body, his household, and his legacy. Oh, and he’s a hottie too—fit, dedicated, and secure in his commitment. Our secret? Pure ingredients, premium quality, unrivaled comfort, and durability that lasts as long as his devotion.

Who Does HotY Represent

HotY speaks for him—the man of arête who takes pride in hard workouts and a life of impact. If no one else will represent you, HotY will. That's because HotY isn’t just premium clothing and natural supplements—it’s a movement for men who lift more than weights. Men who pride themselves on doing the right things for the right reasons because they understand limitless ripple effects of the lives they lead.

Why HotY

What makes HotY so unique? HotY's brand is about equipping men with the confidence to be the best version of themselves and leave our culture in a better position than it was in when we received it. It's not enough that through training and healthy living, HotYs just look good. It's about what they do with those looks.

That's why 10% of all sales benefit Both Hands, a non-profit organization that rehabilitates homes for widows and helps orphans find forever homes. As a thank you for your patronage, HotY covers taxes, shipping, handling so what you see is what you pay, every time. Because it's one thing for a man to shape his own home, but shaping your community is what makes you a HotY.