Who is HotY
Meet HotY—the fitness brand for the man who builds more than just muscle. HotY stands for Husband of the Year, because that’s who we’re here for: the health-conscious, high-fidelity husband who strengthens his body, his household, and his legacy. HotY believes that nothing makes a man more desirable than a relentless commitment to his values. We augment his pursuit of excellence with:
Collapsible content
Premium Activewear
Regardless of the frequency or intensity of his training sessions, HotY Activewear is durable enough to last (almost) as long as the devotion he has to her.
Pure Additives
Curated selection of natural supplements formulated to strengthen his ability to give everything in the gym, at the office, and most importantly, when she needs it (without failing a PED test).
Practical Advice
Not that he needs any, but HotY's content on health, wellness, and relationships functions as direction and motivation at best. At worst, he can expect a little valuetainment that he can repurpose in casual conversations.
Who Does HotY Represent
HotY speaks for him—the man of arête who finds honor in hard workouts, a life of impact, and her admiration. If no one else will represent him, HotY will. That's because HotY isn’t just premium clothing and natural supplements—we're a movement for men who lift more than weights. We represent men who do the right things for the right reasons because they understand the limitless ripple effects of the lives they lead.
HotY Code of Values
Code of Arete
Arete is the love of doing the right things for the right reasons in every facet of life. It builds a man of unshakable integrity, whose actions reflect undeniable excellence in all of his commitments. Especially for her.
Code of Effort
A fulfilled life demands everything. Effort transforms grit into growth, sculpting a man who never holds back because he knows the only way to unlock his full potential is by pushing to the edge of his limits.
Code of Sacrifice
What is he willing to give up for the things that he believes in? What gets cut out on his journey to becoming the best version of himself? Most importantly, what’s he willing to sacrifice for her? The answer to these questions reflect the true measure of his love and devotion.
Code of Discipline
Discipline is the tree that bears the fruit of freedom. By patiently mastering his training, nutrition, and cognitive habits, he nurtures a growth mindset that allows him to live within his true nature.
Code of Gratitude
Gratitude is appreciation for the gift of life and love. This gratitude honors his body and relationships in a way that creates a growing cycle of abundance.
Code of Generosity
Abundance flows from a life of generosity. By freely giving his time, talent, and treasures, he builds a legacy of generational impact.
Code of Holistic Strength
Strengthening his physical nature is an activity of the body. Strengthening his mind, will, and emotions is an activity of the soul. Strengthening his intuition, identity and purpose is an activity of the spirit. Growing in holistic strength is at the foundation of living out the HotY Code of values.
Why HotY
What makes HotY so unique? HotY's brand is about equipping him with the confidence to be the best version of himself and leave culture in a better position than it was when he received it. It's not enough that through training and healthy living, HotYs just look good. It's about how he serves with those looks.
That's why 10% of all sales benefit Both Hands, a non-profit organization that rehabilitates homes for widows and helps orphans find forever homes. As a thank you for your patronage, HotY covers taxes, shipping, and handling, so what you see is what you pay, every time. Because it's one thing for a man to shape his own home, but shaping his community is what makes him a HotY.